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  • Monthly Archives: September 2019

    Doosan Expands ASCO Equipment’s APR

    ASCO FamilyDoosan Industrial Vehicle America Corporation is excited to appoint ASCO Equipment as an authorized Doosan Dealer in Houston, Longview, and Waco, Texas. Appreciation goes out to the ASCO Equipment team and CEO Brax Wright, to represent us in Houston and surrounding areas.  We look forward to building a strong foundation for the future through the dealership’s dedicated service and our joint commitment to Doosan customers.

    ASCO Equipment is part of our existing Doosan Network of Dealers in San Antonio and Lubbock, Texas, and has a rich history and tradition in the Material Handling Industry. J.W. Wright founded Associated Supply Company Inc. in Lubbock Texas in 1960 as a Townmotor Lifttruck dealership. The company under W.B. (Brax Wright), the CEO of the company, has expanded its operations in material handling and construction throughout the state of Texas.

    ASCO Equipment now offers a full range of material handling equipment for various applications and is known for their expertise in providing their customers the lowest cost of ownership and service excellence.


    APR: (Area of Primary Responsibility) includes the following areas:

    Counties in Houston, Waco, Longview & surrounding areas:


    Austin, Brazoria, Chambers, Colorado, Fayette, Fort Bend, Galveston, Grimes, Hardin, Harris, Jasper, Jefferson, Liberty, Matagorda, Montgomery, Newton, Orange, Polk, San Jacinto, Tyler, Walker, Waller, Washington, Wharton


    Franklin, Titus, Morris, Camp, Rains, Wood, Upshur, Van Zandt, Smith, Gregg, Harrison, Henderson, Anderson, Cherokee, Rusk, Panola, Houston, Nacogdoches, Shelby, Trinity, Angelina, San Augustine, Sabine


    San Saba, Mills, Hamilton, Bosque, Hill, Navarro, Lampasas, Coryell, McLennan, Limestone, Freestone, Burnet, Bell, Falls, Travis, Williamson, Milam, Robertson, Leon, Bastrop, Lee, Burleson, Brazos, Madison


    About Doosan:

    Doosan Industrial Vehicle is a global manufacturer of quality forklifts and warehouse equipment with more than 50 years’ experience creating award-winning forklifts. With a presence in more than 90 countries, we provide 112 different product models ranging from 3,000 lb. to 55,000 lb. capacities. Doosan offers comprehensive solutions for your material handling needs.



    Doosan Industrial Vehicle America Launches New Sport Cab

    Note: As of December 2021 Doosan no longer offers Polycarbonate sport cabs on our trucks. Some cab options are available for some models at time of purchase, but not as aftermarket addons. For more information contact your local Doosan dealer.

    Doosan does it again with the sleek styling and superior performance of their lightweight, polycarbonate sport cab. Designed exclusively for Doosan’s Heart-of-the-Line forklifts, this utility player covers all the bases. The ‘No Wait Time’ cab can be factory installed, fitted on location, stocked in your Parts Department, or ordered by the piece. Additionally, the cost of the cab versus a traditional steel cab makes adding it to your roster a breeze.

    “This was a very exciting project to lead,” Doug Erbeck, Pricing Analyst said. “First, from a practical perspective, we were developing something that solved a couple of the main resistance points with aftermarket cabs today in our industry: cost and lead time. The cab we developed is a fraction of the cost and installs within a few hours. Second, from a design/functionality standpoint, I believe we’ve gone to great lengths unmatched in our market today.”

    Doosan’s new Sport Cab features enhanced ventilation, allowing the operator to have maximum air flow throughout the cab. Designed specifically for elements to be easily removed, the cab will fit your needs, whether they are seasonal or year-round.

    Cab in Outdoor Environment

    “From our choice of material, to lift-off doors and a tilting roof panel, we’ve created something that not only addresses visibility and versatility issues but remains true to our identity, and is distinctively and unmistakably Doosan,” Doug stated.

    Doosan Industrial Vehicle is a global manufacturer of quality forklifts and warehouse equipment with more than 50 years of experience. We provide 112 different product models ranging from 3,000 lb. to 55,000 lb. capacities. With a presence in more than 90 countries worldwide, Doosan offers solid solutions wherever you are.

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